Winning market share is vital to your company's success. But let me tell you that winning market share is not the only thing, you must also have good customer service in order to keep those customers.

Many companies will win market share by using heavy discounting strategies or introducing new products and this is great for them, but in the end the competition will catch up and without great customer service these customers will indeed migrate over to your competition. Once they do this if your competition has great customer service chances are you will not get a second chance.

What does this mean to your company? Well it means that customer service is paramount and you need to take a good hard look at how your company is treating its customers. Are you treating them fairly? Are you giving them what they want and are they coming back for more. And if they are how often and why are they coming back, what little things are making the difference for this decision of theirs?

Customer Service sounds easy, but it is not. Great customer service is what we all want and you customer wants it too, very badly in fact. You need to get your company in the great customer service category and to do this it might take a little outside help from some customer service specialists out there. Please consider all this in 2006.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

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